Web Design Trends 2017
Missing from the design landscape for a few years, gradients are making a major comeback. But the look of the color blurring technique has shifted.
In the last round of gradients, there were subtle variations throughout the design. Apple’s iOS icons were a prime example. Now, gradients are big, bold and use plenty of color.
The most popular usage is a two color gradient overlay on photos. (This technique can look absolutely amazing!) It’s a great option to switch up your look or to make a less-than-interesting photo a little more intriguing. You can also use a gradient background to draw the eye when you don’t have other imagery to work with.
2. Video with Sound
Virtual Reality will likely be the most talked about design element of 2017. With more devices on the market – and at affordable price points – VR is going to be big. Gamers will probably get the most out of VR initially, but it could definitely reach into marketing and other applications.
You’ll need to be ready to design for it. But moreover, you need to be ready to create virtual reality experiences that don’t require a headset. This includes website designs with 360-degree video and other highly interactive experiences with three-dimensional effects.
Anything that takes interaction to the next level will have that VR feel and be perfectly on-trend.
4. Even More Parallax
Parallax scrolling effects were a big trend in 2016 and designers have only gotten cleverer with these mouse-based movements. That trend will continue with more impressive – and fancier parallax effects.
Look for parallax effects that move up, rather than down, and movements that capture a much more layered design. The key to almost every design trend in 2017 is that touch of reality and parallax will be no exception. The more real the movement looks on the screen, the more users will want it.
5. Super Simple Homepages
More designs will start to strip away the type heavy homepage styles that have been popular for a while. More designers are opting for design that feature only a word or two on the first screen of the design.
And before you worry about SEO, these pages are often packed with plenty of information below the scroll. This is a great example of how user habits are changing web design as a whole. Thanks to plenty of scrolling on mobile websites, users are scrolling more on websites regardless of device. This makes it easier to design a light, airy hero area and pack the design with content on the scroll.
Here’s the trick: Just make sure to give users enough in this simple design to make them want more so that they will engage in scrolling behaviors.
6. New Navigation Patterns
Navigation does not have to be glued to the top of the design. From hidden or pop-out styles to navigation on the side or bottom of the pages, it is trendy to move the menu. (As long as the placement is still quite obvious.)
When considering a change to navigation styles, think about user patterns. Is the nav easy to find and does it work in a manner that users will understand intuitively? If so, go for it. If not, rethink the idea.
7. More Tactile Design
Web design is rooted in physical things. It started with Material Design and the development of more tactile planes and layering of objects. This interface trend is expanding to the visuals as well.
Designers are much more rooted in reality. This includes images, rather than illustrations, and plenty of elements that feel like the user can reach out and touch them. The images are more natural as well, featuring elements that are made from materials found in nature and crafted into usable objects.
8. Neutral Color Palettes
Tactile principles will carry over into color palettes as well. While the last two years have been some of the most colorful we have seen in web design that is going to shift to a more natural, neutral set of hues.
Look for more greens, beiges and muted tones in projects. Color palettes will be derived from the natural world and have less of a bold, bright, almost-neon look to them.
9. Wearables Influence the Web
Small design will influence everything else. Very much in the way a mobile-first design mentality has impacted the way all websites work, a wearable-first approach will most specifically impact app design. (You’ll want your app to work on a phone or a watch, right?)
This influence will likely change the look and complexity of some mobile apps. We might see larger typography and more minimal styles emerge. With so many users opting to buy wearables of some sort and wanting those interactions to replicate on other devices, this method of design is destined to happen sooner rather than later.
10. Custom Typography
Big, bold lettering never goes out of style. It is one of those trends that seems to just get better and better. Thanks to a growing number of web fonts and compatibility, more designers are taking typography risks with more novelty and interesting typefaces.
It’s a win for the design and a win for users that are likely tiring of the same few sans serifs that seem to dominate design projects. From vintage type styles to retro looks to completely custom typefaces, designers need to think about how to add flair with type to create visual interest.
Just keep in mind, cool lettering still needs to be readable. So whether you are pairing it with an image or as stand-alone artwork, make sure users can understand exactly what you are trying to say at a glance.
Web Design Style Predictions for 2017
As 2016 nears an end, designers are continuing to develop visually interesting and bold styles.
Through 2016, we have been introduced to a multitude of new styles and trends as designers continue to shift away from very simplistic and minimalist directions. We are beginning to see a move back towards a more visually comprehensive and impactful design trend. The implementation of new technologies and softwares such as Framer and Origami continue to expand the possibilities of what is possible in web design.
Below, we will look at six web design style predictions which look set to develop and continue through 2017, and some recent examples which have already begun to effectively implement these latest trends.
1. Subtle microinteractions
Microinteractions have really begun to gather traction on the web, and with multiple new and sophisticated tools for prototyping and implementing these, the trend looks set to continue. Buck.tv is a great example of microinteractions done effectively. The hover effects are highly stylised and feature beautiful and satisfying transitional animations.
2. Overlapping depth elements
A trend that really began to develop with the introduction of Google’s Material guidelines is that of overlapping elements to create depth. The trend is as popular as ever and examples such as the above present a fine example of just how it can be so effective, particularly when use with contrasting colors and large shadows. The result is subtle but high impact, and can help produce a satisfying transition between elements as the user works their way down the page.
3. Hand-drawn iconography
Icon trends are also advancing and tie in directly with web design. The anyways.co website shows how carefully implemented hand-drawn icons can provide great contrast to clean and uniform typography. It’s also becoming more abundant for use as call to action pointers such as ‘Get in touch’. This is now more frequent as designers and marketers look to increase conversions using subtle contrasting visual hints.
4. Colorful shape gradients
Stripe’s new website was incredibly well-received across the design industry and gives us a glimpse at the styles that designers may be inspired by into 2017. One of the most bold and impactful styles used by Stripe is the shape-filled gradient header that is becoming ever synonymous with their brand. It uses multiple angular gradients and combines them to great effect. 2017 is likely to see more gradients introduced, particularly in hero sections of websites where designers have the most ability to attract the attention of new visitors.
5. Minimal mockups
Another trend that Stripe looks to have solidified is that of using minimal product mockups as opposed to their realistic counterparts. This can provide a less severe, subtle flow to a website, and presents the opportunity for the work inside the mockup to really stand out. The above example is a great free version of such a mockup and should help serve as a great resource to begin using the latest 2017 trends in your web designs.
6. Large colored shadows
As shadows continue to make their comeback, designers are looking at more creative ways of using them in their designs. One example of this is the use of large colored shadows as opposed to small monochrome equivalents. When combined with a colored background, as above, this style can enhance the shadowed element and overall visual design of the website.
As 2016 nears an end, web design continues to slowly shift away from the very flat trends that have been so prevalent in the previous few years. Designers are continuing to develop visually interesting and bold styles which are effective in conveying a brand while maintaining and improving ease of use for the user.
What Does a UX Designer Actually Do?
I still remember the first time I came across the term “User Experience Designer”. It was years ago, embedded in the email signature of a friend of mine—someone whose job I never quite understood. So I asked him.
His answer fundamentally changed how I designed websites from that day forward. Not because of what he actually said (he mumbled something about usability and research) but because of the ongoing discussion that ensued. That discussion prompted me to dig deeper into the world of UX, re-evaluate my processes, and dramatically shape my career.
While many designers hear a description of the term “UX” and reply, “Oh, that’s what I’ve been doing all along—I just didn’t know it was called that”, I was different. Before learning the term “UX Designer” even existed, my design process was arrogant; my designs looked pretty but often missed the mark. Much later, when I chose to adopt the term as my own job title, I felt confident that I had grown measurably as a designer, and evolved my processes to the point where I was worthy of the title.
Such is the power of a phrase. UX may be a buzzword, but that’s not necessarily a bad thing for those of us who design for the web. The principles, philosophies and techniques of which UX design is comprised are well established, and the good news is this: anyone can learn them.
So what does a User Experience Designer actually do? Well, there’s no typical day, however there is a grab bag of techniques that many UX Designers rely on at various stages of a project. I’ve expanded on a few of those techniques here, using panels from a short comic that appears in Everyday UX, an ebook containing interviews with 10 prominent UX designers:
A wireframe—a rough guide for the layout of a website or app—is the deliverable most famously associated with being a UX Designer.
Once created by designers as a series of static images, these days tools like Balsamiq Mockups and Axure RP make it straightforward to evolve your wireframe into an interactive prototype without writing any code.
While many UX Designers make a point that they are more than just wireframe machines, it’s certainly true that many UX Designers start with wireframes: creating a basic site layout is something anyone can do, and the tools are easy to learn.
Sitting users in front of your website or app and asking them to perform tasks you’ve planned for them while they think out loud is the fundamental premise of user testing.
How many test participants you involve, how closely your test participants match your actual users, and how many iterations of testing you run are all decisions shaped by budget and time constraints.
User testing is straightforward enough that anyone can—and should—experience running one. Being in the same room while someone struggles to use your product is a powerful trigger for creating empathy with users—a common trait.
A persona is a fictitious identity that reflects one of the user groups for whom you are designing.
Personas need to be informed by research to be useful. It can be tempting to put on your creative writing hat and invent details to make them believable or interesting. However, the goal should be to have your personas reflect patterns that you’ve identified in your users (or prospective users).
There’s no shortcut for identifying these patterns—they come from user research: conducting interviews, surveys, user testing, contextual inquiry and other activities.
Scenarios and Storyboards
A scenario is a narrative describing “a day in the life of” one of your personas, including how your website or app fits into their lives. If you’re familiar with writing user stories in an agile environment, you’ll be comfortable writing scenarios—although the focus here is on regular usage, not edge cases.
Depending on the audience, a storyboard may be a more appropriate tool for capturing how, when, where and why someone might use your product.
Inspired by the filmmaking industry, a storyboard is a visual sequence of events used to capture a user’s interactions with a product.
It may be an extremely rough sketch—purely for crystallising your own ideas—or a more polished comic for engaging your audience more effectively.
This is just a sample of the hundreds of techniques that UX designers have available to them to ensure they get the right design—and the design right.
The trick to applying them is learning when to use which technique.
But that’s a topic for another day …
5 Reasons Why UX Design is Not Cheap
Over the past ten years, the growth of technology has rapidly accelerated, allowing for advancements across the design industry, which has evolved into a more complex and sophisticated arena. During this time, user expectations, behavior, and browsing habits have also become more sophisticated, with an ever increasing demand on businesses to deliver websites across all device types.
With users becoming more digitally savvy and with the advancement of new technologies, there is increasing pressure placed upon web designers and web agencies to provide “stand-out websites” that impress on a visual and functional level.
As a result of the advancements in digital, as well as the uptake of new technologies and platforms which websites have to now function across, design has become a more complex entity. Businesses are now, therefore, more inclined to want to learn and understand more about the impact websites have on their users and stakeholders.
Let’s start to look at those 5 points of why UX doesn’t come cheap.
1. UX Goes Above and Beyond Visual Design
The traditional method of creating a website merely based on visual design, to create the right “look and feel” is an approach which is still adopted, but by organizations either looking for a simple brochure website or those organizations with budgetary constraints.
With UX now being widely discussed and held in high regard, there are many now discussing if this signals the death of traditional visual web design. While elements of this may be true; the realization is that there will always be a market supply and demand for the more simple business websites. In most cases, the evolution of design into UX design
Both designers and businesses are quickly coming to the realization that to create value, conversions and ROI from a website they have to understand the needs, wants and requirements of users. To realize how to achieve this requires a holistic approach and a strategic mindset.
2. UX Design is Methodical
Many businesses will admit to finding it challenging to keep up to speed with adaptations to technology and user behavior across all devices. This is where UX agencies come to the fore, by working with businesses to dig deeper into understanding the business and users wants, needs and objectives.
The following model was conceptualized by a globally renowned information architect Jesse Garrett. The model helps to create perspective on just some of the elements required as part of the UX design process from conception through to completion stage.
model perspective elements required UX design process conception completion stage
*The model above does not consider the development stage. Image credited to Jesse James Garrett (2000).
*The model above does not consider the development stage. Image credited to Jesse James Garrett (2000).
3. UX Takes Time
The timeline for typical UX projects, aside from being at the discretion of the designer or agency in question, is in line with the size of the website, the brief and project requirements. There is no set or definitive timeline, as the length of each UX design project may even vary further based on additional complexities, ideation, or iterations from the client.
If processes are applied correctly, however, the process of UX design from conception through to the completion of visual design and website launch typically runs over a couple of months rather than a few weeks. Therefore demanding a greater deal of project management than a typical visual design project.
4. Customer Experience has to be Considered
Designers have a responsibility to deliver a modern and effective UX strategy to positively impact the customer experience. Customer experience (CX) encompasses all of the experiences a customer has with your brand, with UX being a core part of CX.
Although CX is a much broader consideration (an overall experience with your brand), UX can dictate the success or failure rate of CX. If a website or app doesn’t meet customer expectations or if barriers are in place, businesses are failing their customers.
Users Influence Decisions
UX designers take data, personas, user stories and more to help make informed decisions throughout the process of creating a website. It can be argued that more traditional visual design can be more short-sighted, overlooking crucial usability factors and little underlying functionality behind the aesthetic visual design.
With the availability and accessibility of tools at the disposal of UX designers nowadays, a certain degree of subjectivity is being taken away from designers over the eventual outcome of visual designs. Despite users increasingly influencing the outcome of designs, this still leaves UX designers with a degree of autonomy and license to use their creative flair.
How to Measure the Value and Cost of UX Design?
- Don’t look for shortcuts or quick fixes.
- Understand the value of UX design (see the 5 points within this post).
- Research – look for designer/agency core competencies and relative case studies.
- How experienced are the designers or agencies you are researching?
- valuable to have a reasonable ballpark figure in mind at first which is commensurate with the size and scale of your business and its ambition
If your website operates internationally and requires redevelopment and design from an established UX agency with an established portfolio, then setting aside under £10,000 ($14000) for the entire design and development project may risk falling on deaf ears.
Rather than having a fixed monetary amount in mind for a website from the outset, it may prove more valuable to have a reasonable ballpark figure in mind at first which is commensurate with the size and scale of your business and its ambitions.
Garnering quotes from designers and agencies for how much the project will cost will help you narrow down and define your eventual project budget.
How serious is your business about achieving conversions and return on investment (ROI)? Having this question in mind may help when assessing how much spend to set aside for your website project.
20 Extremely Useful Coding Tools for Web Designers
Never miss another deadline while using these 20 extremely useful coding tools for web designers! These great coding resources will help you in different kinds of tasks, ease your work and also speed it up!
Enjoy an easier, more efficient and productive workflow with these useful coding tools we have gathered here, in this list. You will find tools for choosing colors, pairing the right fonts, turning Photoshop into HTML, CSS and more!
Handle various design and development tasks with more ease than ever by choosing the right coding tools for you, from this list.
HTML COLOR CODES
If you need HTML color codes, Hex color codes, RGB and HSL values with our color picker, color chart and HTML color names, this is the place to go to. It is a great website and very useful for web designers.
Font Flame is great for choosing the right fonts for a website, easily and fuss-free. It makes the entire process fun and pairs your chosen fonts so you won’t make any typography design mistakes.
PURE CSS APPLE
This platform will help you get visual feedback on your work. The feedback process is clean, fast and well organised.
Drop.js is a fast dropdown library you can use for creating dropdowns and other floating elements.
Apostrophe is a content management system build on Node.JS and MongoDB. The purpose of this tool is to help you create complex content-driven websites.
Gradify helps you find the main color in a photo and generate a scalable, responsive CSS gradient from it.
XposIt makes your HTML files editable and dynamic without writing any actual code. It is an open-source CMS.
Paradeiser helps you deal with one of the major problems in responsive web design – navigation.
This website offers a playing ground where coders and non-coders can train and show off their typing skills together.
CodeDoodle is the place you can look for curated creative coding sketches. It comes with a great design and awesome animations.
This website gives you a collection of colors and gradients based on iOS. Use them wisely.
With this tool you can create awesome style guides and maintain them easily.
Cohesive Colors is a tool that helps users create cohesive color schemes in a very easy and user-friendly manner.
FlexBox helps you learn CSS Flexbox for free. You will get free 20 videos that will help you learn CSS Flexbox.
This is a lightweight grid system for advanced horizontal and vertical web app layouts. It also comes with support for older browsers.
This is a CSS based tool for developers. This coding tool is fast and robust.
Wallop is a slider that comes with a minimal 4kb library for showing and hiding things.
Export Kit is an advanced Photoshop plugin to let users convert PSD into HTML, CSS, WordPress, jQuery, and even Android.
20 Awesome Font Pairing Tools for Designers
Fonts are essential elements in the designing process that can really make your website or any graphic design project stand out. It is important to choose the right fonts combinations according to your project’s overall look.
When you need to use more than one font for a project, it may be difficult and time-consuming to find other fonts to pair it with. This is where font pairing tools come in handy! Designers always appreciate tools to make their lives easier, such as coding tools for designers or font pairing tools featured in this article. These amazing tools are project-savers and will help you find matching fonts quickly and easily.
These tools will give you various options to choose from and are very easy to use. All you need to do is to select the primary font that you are using and you will be given many similar fonts to choose from.
Browse through this selection of font pairing tools that have only one purpose, to match your chosen typeface. You can use one or all of these tools to help you achieve great results. Enjoy!
Google offers lots of beautiful fonts available for free download. By using Google Type you can easily pair typefaces and make the designing process easier.
Type Genius is, as the name states, a genius tool that helps you correspondent matches for your font. It is very easy to use, all you need to do is to select your font and press ‘find matches’. Enjoy!
Just My Type
Just My Type is a great tool that helps you find the best matches for your font. It works really fast and you can use the pairing fonts that it finds to complete your website or any design project.
Blender is a neat tool for any blogger. It offers you matching fonts for heading, subheading and text copy. You can use different parameters such as the font family, size and line height.
Font Combinator by Typotheque
Typotheque is a great tool that helps you pair various fonts from Latin, Greek, and Cyrillic types. It is perfect for graphic designers to use in their projects.
Type Connection is very easy and fun to use and it offers great results. By using this neat tool you can find matching fonts for your font and make your job easier.
Font Pair offers a great way to find pairing fonts based on a series of filters: sans serif, serif, cursive, etc. It is a very useful tool for any designer and it will definitely help with the designing process.
Type Wolf is a neat selection of gorgeous font that blends various fonts. You will find specific information on each font along with great suggestions on how to find your matching font.
Typ.io helps you match you selected font with tons of other fonts to help you chose the best one. It also gives you examples of various font combinations to see other combinations and to choose your favorites.
Font Combinator makes your job easier when it comes to matching fonts. You can select some parameters such as font, size, and color.
Adobe Typekit is an easy and rapid way of finding matching fonts. You need to select your font and it will suggest paired Webkit fonts that you can use in your projects.
Typespiration lets you search through lots of websites with gorgeous fonts and color palettes. Below each example, you will be given a list with each font that was used, color combination and more information about the site.
Fonts In Use
Fonts in Use offers a nice and easy way of finding matching fonts for your design project. Take a look at its full features and start using it today!
Mixing Typefaces is actually a PDF file that gives you font matching possibilities. You need to choose a font from the vertical axis and cross-reference it with a font from the horizontal axis.
The Art of Combining Fonts
Here is a nice tool that helps you pair various fonts in a very easy way. Take a look and use it for your design projects. Enjoy!
The Art of Mixing Typefaces
This is a nice font pairing tool that is very useful for any designer. It offers an infographic on how to combine Google fonts in the best way.
The Ten Commandments of Typography
This is a set of 10 rules that stat how it best to use and to match various fonts. This is a real time-saving tool and it will help you achieve great results.
Typecast helps you pair different fonts and it can really make the designing process faster and better. It is a useful tool for any designer. Take a look!
Mixing and Matching Fonts
Mixing and Matching Fonts is a neat infographic that gives you some useful information on how to choose and to combine various fonts.
Matcherator is an excellent tool that helps you identify any font from an image that you have. If this great tool can’t determine the exact font, it will give you a selection of matching fonts that you can use.
Why you should hire us to build your website other than your friend
As any design agency who’s been around for a while can tell you, it’s the objection heard ’round the world – “Why should I hire you guys my (insert – friend, uncle, dad, brother, sister, cousin, dog, foreign outsourced agency) can build me a website for only xxx dollars?”
First off let me say hey, I like your friend (even though I’ve never met him/her nor do I know if this friend you speak of actually exists) but let’s be realistic – why give your hard earned money to your ‘friend’ when you can help pay for Adster’s new ‘Luxury Wing’ complete with water fountain, pinball machines, massage chairs, a giant marble sculpture of myself and maybe, MAYBE even a washroom.
All jokes aside, I’m confident that your designer friend, developer dude or web ninja has the skills and internet pedigree to build you the website you want. However what your friend MAY be lacking is the experience to build the website you NEED.
Well … technically speaking ….
Does your friend know anything about having a crawlable sitemap, proper meta keywords, descriptions and titles? Do they know how to build a robots.txt file, KML sitemap or rich snippet code for your businesses phone number, address and official business name? How about adding content? Did your ‘Uncle’ set you up with a content management system? If so what kind? Do you know what it does and how it’s intended to be used?
If you’ve been following our Education Video Series (if you haven’t been – shame on you) you will have seen Dave (airbrushed to the nines) discussing that having a website is only half the battle and that building the ‘right’ website, or at least the ‘right’ website in Google’s eyes, is what’s most important.
The ethics of, uh… err… business?
To all friends, uncles, grandfathers and friends of friends – we apologize. It isn’t our mission nor do we intend to take away from the ‘family business’. We just want to work on a level playing field and make sure we’re delivering on all fronts – even if that means stepping on a few toes.
As I said before it’s time to shake things up so if you wanna get things done the RIGHT way – give us a call 0704904603 / 07822852964
Building the ‘Right’ Website for your Small Business
With any luck, we (and more importantly, your customers) have been able to convince you that having a website is pretty much ‘essential’ these days. However, make no mistake – not all websites are created equal. But how much should you spend? Should you build it yourself? In this video, Dave covers some critical ‘must have’s’ when building the ‘right’ website for your Small Business.
Hi there, Dave Forster with Adster Creative. In our last video we established that having a website is pretty much essential for business’s these days, however in this video – we’re going to talk about ‘Building the ‘right’ website’.
Over the years the team at Adster has been involved in the creation of 100’s of different websites and in that time we’ve come to establish a pretty clear idea in what’s involved in building the right website.
Number 1 - on our list is your Website’s Content. What your website says about your business is crucial. Your website content needs to have a clear purpose and concise call to action. What do you want your site visitors to do? Do you want them to call you? Do you want them to fill out some information about themselves? Do you want them to get know a little more about what you do? Remember; content is king right from the mouth of Google
Number 2 – Visual Appeal . These days having a professionally designed and professional looking website that instills confidence and trust is absolutely essential You want your visitors to feel comfortable on your website.
Number 3 – Fundamental SEO. SEO could stem into a whole other series of videos – and it will – but for building the right website, fundamental SEO means communicating to search engines very clearly a couple of very important things, namely the name of your business, your companies phone number, your geographical location and other fundamentals like the exact nature of the types of products and services you offer. Fundamental SEO literally separates the men from the boys in the world of Google
Number 4 – Speed and Usability. This is another factor that is increasing in importance with having the right website. Having a website that loads quickly and is easy to use and understand for your visitors is absolutely crucial.
Number 5 – Control of your Content. As a business owner you want to be able to access certain areas of your website and update its content. You want to be able to add specials or promotions or you may want to update staff profiles. Having control over your website content is very-very important.
13 Advantages of Having a Website For Your Business
Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist. In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them. Below are just a few of the advantages and benefits of having a website for your business.
Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.
A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO. This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits.
Having a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you! Many will be more likely to visit your website, rather than driving a car to your physical location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.
Most businesses have local popularity, but what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world.
If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.
A website gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.
Long Term Clients
What do you think is the difference between client and a customer? Well, a customer is the one who walks in and buys something and that’s it. A client is your regular customer. He is buying your products or services daily or contractually. Having a website gives you a chance to gain more clients that can help your business grow.
These are few of the advantages and benefits of creating a website for your business. Do you know of other advantages to be gained by having a website? Feel free to let us know your thoughts by commenting on our Facebook Page.
You might also want to check out our services page. Let us help you develop an effective website solution for your business, tailored to honing in on your prospective clients.
Are you making the most of your online strategy? Find out today with our Complimentary Online Marketing Audit.